Hello, I'm YC.  a Growth-Driven Product And Brand DESIGNER
based in Sydney, Australia.

Crafting scalable design systems, visual identities and illustration libraries to help companies deliver meaningful messages.

Shipping user-centric products and experiences to bridge the gap between fast business wins and solutions that convert.

Currently the sole Brand & Product Designer at OwnHome, I've crafted the aesthetics and user experience of their website and app, helping more people to access homeownership in Australia.

Let's CHAT!
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HealthMatch App & Website

My brand and product design scaled HealthMatch to 1 million users.

HealthMatch's main website is a platform connecting patients to clinical trials. Patients are matched in real-time to clinical trials tailored to their medical profile.

PRODUCT /

GROWTH MARKETING

2020-2022

Weaving craft with strategic thinking to create effective and tailored brand assets, such as logos, brand colours, typography kits, illustration styles and commercial advertisements.

The patient is at the core of the HealthMatch mission. As such, the brand position is firmly connected to sincerity and competence.

BRAND /

DESIGN SYSTEM

2020

My redesign significantly increased global uptake from medical and healthcare professionals. As a result, 800 individual healthcare teams now use this portal with their existing systems and processes.

The HealthMatch Trial Site Portal app aims to close the loop between patient applications and acceptance for clinical trials, simplifying and centralising patient screening management.

PRODUCT

2022

COMing soon
SEO-focused Blog

Designed SEO-focused blogs and content pages, which helped grow organic sessions from 0 to 100,000 in six months.

Built SEO-friendly CMS pages and structures, which enabled the content team to scale the library.

PRODUCT /

GROWTH MARKETING

2022

Uncovered and highlighted what makes the brand special, then brought it to life with a beautiful and meaningful visual identity and homepage.

Dreamwork Weddings is a Sydney-based wedding planner that offers stress-free wedding design and coordination in customisable services for wedding celebrations in and around the local area.

BRAND /

WEBSITE

2020

Other than Product & Brand

Green Touch

PACKAGING DESIGN

2018

Music Impression Posters

GRAPHIC DESIGN

2018

Shakespeare Sonnets

PUBLICATION DESIGN

2018

Weight of Happiness

GRAPHIC DESIGN

2017

Oh Uni!

PACKAGING DESIGN

2017

Feel free to drop me a

for

any

enquires

or

collabs!

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